Pressrelease – New digital plattform champagneclub.com

Picture of Richard Juhlin

Richard Juhlin

Welcome to our Champagne Club !

Thanks to all my fans. Thank you for waiting so patiently for the Champagne Club to finally become the world-leading independent platform for champagne knowledge and champagne enjoyment that we have been hoping for for over 20 years. We have finally got it together at the level we have always strived for. The gods should know that I often tore my long-non-existent hair when technology and economics played us erratic pranks. Today we have a Dream team with world-class players in every position who with your help are ready to both offer “the champagne world’s instagram” in the form of our app, as well as to provide you with all the updated information about the drink of life you can ever ask for.

My database with more than 12,700+ unique tasting notes and scores will be the hub that everything revolves around, but the most important cogs in the wheel are all of you who, by sharing your own champagne experiences around the world, will enrich and steer the champagne world in the right direction towards even higher quality and even more joy and exuberant champagne enjoyment.

We in our team are extremely happy with and proud of how we have now designed Champagne Club, but we do not intend to settle down. Please give us your feedback so that we can shape the Champagne Club according to your wishes, as we strive for the same perfection that characterizes the best champagne producers. It is precisely together with the champagne producers and you champagne lovers that we create the world-leading platform. Let’s create magic together!

Richard Juhlin

January 2021

THE DIGITAL PLATFORM – champagneclub.com

Join Richard Juhlin on a journey to Champagne and through the history of the drink. Richard Juhlin addresses basic questions and also celebrates the opulence of his craft, including why the setting where you drink champagne matters and how to develop a finely tuned sense of smell. He also catalogues and ranks champagne producers, grape varieties, and vintages, crafting a list that will inform champagne novices and experts alike.

In addition to gorgeous photography and design, the digital platform echoes Richard’s unique voice – authoritative, passionate, and as effervescent as his favourite wine. While the site covers the basics for a beginner enthusiast (how to read a label, visiting Champagne, the proper serving and glassware set-up), the advanced connoisseurs will enjoy going through exhaustive lists compiled by Richard, whose preternatural tasting abilities allowed him to taste more top-tier champagne than just about anyone else in the world – from the 1800s until today.

Get access to all of this for €5,99 a month or €65 per year !

Champagne is the language of luxury.

This is your dictionary.

THE CONCEPT & APP – Champagne Club

IN THE NEW APP You will find; more than 12,000+ unique tasting notes & scores by Richard Juhlin [you can put in your own tasting notes], You can enjoy ’Champagne Hikings’ [post your own hikings, build champagne clubs with friends, follow leaderboards, read the book Champagne hiking, listen to all the chapters in the book, post them on social media etc]

THE CONCEPT ‘Champagne Club’ is available as a new app for Android [will be launched for iOS during spring’21]


The site feature Richard’s own ranking system [including ratings of more than 12,000 champagnes] Learn the language of champagne connoisseurs worldwide with the vintner’s alphabet from Henri Abelé to Vranken.

The Champagne library is the ideal tool to select and buy the champagne best suited to your own nose and palate, due to the vivid and comprehensive descriptions of the champagne houses and the individual wines and vintages.


  • vintage guides year by year [‘which will rank the highest ? ’88 or’90 ?’, etc]
  • best champagnes by vintage [‘the best of all the ’96s ?´, etc]
  • producers per villages [‘who is who in Ambonnay ?’, etc]
  • champagnes by score [‘what’s the highest scoring champagne of all time ?’]
  • The Juhlin top-100
  • no of producer profiles [900+]
  • no of brands [6,503]
  • no of villages [247]
  • no of unique tasting notes [12,700+]
  • vintages [from 1825 Perrier-Jouët ’Sillery Vinothèque’ to 2017 Roses de Jeanne ’Côte de Val Vilaine’]



[currently 400+ stories published]

Packed with articles on champagne written by Richard Juhlin and Björnstierne Antonsson. Examples;

★ WORLD PREMIERS like – ‘World Premier tasting of Bollinger ’PN – VZ15’ | [read full article here] ‘Premier 2006 Henriot ’Cuvée Hemera’ |[read full article here]

★ CHAMPAGNE LEGENDS – ‘Dom Pérignon – the strongest brand in the wine industry‘ | [read full article here] ‘Krug Clos du Mesnil through history’ | [read full article here]

★ THE ANNUAL RICHARD JUHLIN TASTINGS In May every year RJ & his tasting panel set up a great tasting with different themes. Or as we like to refer to it – The Real Stockholm Marathon.[read full article here]

★ CHAMPAGNE & FOOD according to champagneclub.com. Each month Björnstierne Antonson, Champagne Club’s head sommelier, will share recipes & menus for those of you who do not think it is enough to drink champagne as aperitif. The recipes comes from travel in Champagne, memorable restaurants in Sweden and internationally, unforgettable meetings between champagne, food and people. [read more here]

★ INTERVIEWS WITH THE BRIGHTEST SHINING STARS OF CHAMPAGNE ‘Interview with Benoît Gouez’ | [read full article here]

★ 5 BOTTLES & 5 QUESTIONS ‘Every bottle tells a story. What’s Yours? Every week we interview people in the world of Champagne on their iconic bottles.’ This section is inspired by our friends at Dos Gardenias. | [read more here]

★ Richard Juhlin personal favorites ‘one hundred champagnes to try before you die’‘The 20 best champagnes in the world’, etc.

★ LATEST CHAMPAGNE NEWS | Here You can read the latest news from the world of Champagne ! [what’s the latest tasting note by Richard Juhlin ? etc] [read more here]

★ CHRONICLES [from the trips with Richard Juhlin & Champagne Club to near & far] | [read more here]

Get access to all of this for €5,99 a month or €65 per year !


You will learn about the different styles of Champagne, how to pair Champagne with food, how to properly store Champagne, how to host your own Champagne tasting and much more. In addition to online videos, you will also receive a near 300-page Champagne guide where his top 100 Champagnes will be included. 

Get access to all of this for €60. [READ MORE]

Santé !

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