A master of Champagne

'A champagne is incomplete without its story'

Who is Richard Juhlin

THE CHAMPAGNE EXPERT Richard Juhlin is the world’s number one champagne expert, most famous for his skills in blind tasting. Since 1998 he has held the world record for most champagne ever tasted, having tasted more than 12,000 different unique champagnes in his lifetime.

AWARDS & ACCOLADES In 2013 Juhlin was awarded the Légion d’honneur by the former French President François Hollande. His additional awards include the Chevalier d’Arc in 1997 and the Mérite agricole from the French Ministry of Agriculture in 2002, and in 2003 at the annual Spectacle du Monde tasting in Paris he correctly identified 43 out of 50 champagnes. Juhlin is also credited with arranging one of the greatest champagne tastings ever held, a 1999 Stockholm Millenium tasting event spotlighting 150 of the best champagnes ever made.

THE BOOKS Juhlin is the author of eight books, including Champagne Hiking, The Great Tasting and 3,000 Champagnes, all three of which received the prize for ‘Best Book on French Wines in the World’ at the Gourmand World Cookbook Awards. Another release, 4,000 Champagnes, received an important prize – ‘The International Champagne Writer of the Year Award’ in 2005 at The Louis Roederer International Wine Writers’ Awards at Vinexpo in 2005.

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Champagne Club in the press [swe]

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Books by RJ

The champagne Magnum opus - 12,000 champagnes

spring 2021

Currently Richard Juhlin is working on his 9th book. In this epic book – an encyclopedic and nerdy book, if You will – Richard Juhlin will take You on a journey to Champagne. The chapters;

My Champagne Philosophy, The History of Champagne, Champagne – The Region & The Wine, The Classification of the villages & terrors, How to Enjoy Champagne, To Travel in Champagne, Gastronomy & Champagne, Champagne Hiking, Vintages in Champagne, Champagne – The Producers,  Champagne – Facts & Statistics, Mapping & Evaluation of 12,000 Champagnes, Top-Lists & Curiosity. 

Champagne hiking

2017

My hunt for new champagne experiences has brought me to the most beautiful and exciting places. My favourite memories are linked to the moments when I enjoyed well selected champagnes in harmony with the beauty of nature. For a long time I have been analyzing why a certain champagne tastes best at a particular time in a particular place. Travelling to optimize champagne experiences is the starting point for this book. I have called this concept CHAMPAGNE HIKING.

Champagne Hiking received the prize ‘Hall of Fame in the wine cathegory’ at the Gourmand World Cookbook Awards in 2018. The photographer Pål Allan also won the price for ’Best Wine Photography’ for this epic master piece.

A scent of champagne - 8,000 champagnes

2013

Champagne may be the most misunderstood category of wine in the world, as many labels of sparkling wines bear the name in error. True champagne comes only from the French province of Champagne and contains three specific grape varieties. But figuring out more about the wine can be confusing: what is the difference between cuvee de prestige, blanc de noirs, and rose? What is the best kind of food to pair with champagne? How many different kinds of sweetness are there? What is the best method of storage? Richard Juhlin, the world’s foremost champagne expert, answers these questions and more as he takes the reader on a journey to the geographical area of Champagne and through the history of the drink.

A Scent of Champagne received the prize ‘Hall of Fame in the wine cathegory’ at the Gourmand World Cookbook Awards in 2014.

The Champagne guide

2008

Take Juhlins best selling 4,000 Champagnes, add three years of dedicated tasting and 2,500 more sparkling wines and you have the most current, authoritative and comprehensive Champagne guide on the market. Simple to use, packed with information and loaded with Juhlins engaging style, with this book you can make the most of your stay in Champagne, or your browsing experience in your local wine store.

Champagne Guide received the prize for ‘Best Wine Guide’ at the Gourmand World Cookbook Awards in 2008.

4,000 champagnes

2004

4,000 Champagnes is an open invitation to get to know this wine better. Richard Juhlin writes with authority and passion about the history of the wines of Champagne, methods ancient and modern, growing conditions, food matches, how to read a Champagne label, sparkling wines from around the world, a tour of the towns and villages of the region.The largest and groundbreaking part of the book is made up of over 4,000 tastings in which the author describes each Champagne house and allots a score of 1 to 100 for each of the wine he tasted.

4,000 Champagnes received an important prize – ‘The International Champagne Writer of the Year Award’ in 2005 at The Louis Roederer International Wine Writers’ Awards at Vinexpo in 2005.

3,000 champagnes

2002

In this magnificent work, the reader gets inspiration and knowledge from Richard Juhlin, one of the world’s authorities on champagne, who assesses and gives a detailed evaluation of 3,000 different champagnes. The book also contains a comprehensive review of the history of bubbling wine and recipes from a number of top restaurants in the Champagne wine district and in Sweden.

3,000 Champagnes received the prize for ‘Best Book on French Wines in the World’ at the Gourmand World Cookbook Awards in 2003.

Champagne - the great tasting

2001

In this dream project Richard Juhlin tells the story behind his dream – tasting the top 100 champagnes of the last millenium.

During a couple of days during the beginning of the summer in 1999 a group of international tasters such as Sotheby’s Champagne expert Serena Sutcliff, the French wine writer Michel Dovaz, editor & founder of Wine Magazine Robert Joseph, danish wine writer & importer Jörgen Krüff, Swedish wine writer Anders Röttorp & sommelier Josephine Nordlind (now Edelskog) tasted these golden bubbles.

The Great Tasting received the prize for ‘Best Book on French Wines in the World’ at the Gourmand World Cookbook Awards in 2003. In 2002 Richard Juhlin was knighted Chevalier de Ordre du Mérite Agricole by the French Ministry of Agriculture. 

2,000 champagnes

1999

2,000 champagnes to the year 2000 and beyond ! In the first book of its kind, Richard Juhlin explores the history and culture of the world’s greatest wine and systematically tastes and judges 2,000 champagnes. The #1 champagne expert in the world. – Famous for his skills in blind tasting. Richard Juhlin is renowned for his expertise in all things champagne.

2,000 Champagnes received the prize for ’Best Wine Book of the year’ in 2000 & ‘Best Book on French Wines in the World’ 2001 at the Gourmand World Cookbook Awards.

champagne­boken

1995

The written debute by Richard Juhlin. The very first book on Champagne in Sweden written by the worlds no1 expert on Champagne. 1,225 champagnes reviwed.

Become a Champagne Master

This serie is a Champagne Master Class with Richard Juhlin. In 14 episodes, you will immerse yourself in the wonderful world of Champagne and discover its secrets and taste sensations under the guidance of the wine’s greatest connoisseur. Introducing the world’s leading Champagne expert – Richard Juhlin. Richard is launching his very first Champagne Master Class where you will learn everything you need to know about the world’s greatest drink, Champagne!

In a unique 14-episode online course, you will learn about the different types of Champagne, evaluating Champagne as a professional, hosting your own Champagne tasting and much more.


You will also get access to a complete 297-page guide where Richard compiles his knowledge and insights from over 30 years in the Champagne industry. Dive deep into his favorite Champagnes, the best Champagne houses, the history of Champagne and various other interesting facts. The ultimate guide for every Champagne lover!

Engage Richard

Would you like to gild your existence with some help from Richard?

Richard is available for wine tasting, lectures, dinners, tours, consulting, journalistic assignments, media events, interviews and more. The possibilities are nearly endless! If you are interested or would like to discuss the possibility of engaging Richard’s services, please send your request to contact@champagneclub.com.

If you are interested in Richard’s amazing books or the beautiful series of glassware under the ‘Juhlin’ label (created by Richard and made by Italesse & Reijmyre) please contact us via
info@champagneclub.com.

Samples and info can be sent to:

The Juhlin Champagne Company

Brotorpsvägen 12

SE-181 64 LIDINGÖ

SWEDEN

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