Perrier-Jouët – Launch of Belle Epoque Society

Picture of Richard Juhlin

Richard Juhlin

Maison Perrier-Jouët is delighted to announce the upcoming opening of “Belle Epoque Society”, a new array of champagne experiences in its historical sites of Epernay, France.

This new offer encompasses three complementary spaces: the brand new Cellier Belle Epoque, the Maison Belle Epoque and the Perrier-Jouët Boutique. This exciting new initiative is part of Maison Perrier-Jouët’s ongoing commitment to actively supporting  and diversifying the tourism potential of the Champagne region.

Cellier Belle Epoque

The Cellier Belle Epoque is a new champagne bar offering a varied schedule of events and a series of unique experiences, enabling visitors to explore the historical and cultural heritage of the house, to taste champagnes in relation to artworks, to discovers champagne and food pairings, and to participate in encounters with guest personalities.

  • Open to the public from 19 of June
  • 26 avenue de Champagne – Epernay
  • Wednesday to Sunday from 11am to 9pm
  • @bellespoquesociety

Maison Belle Epoque

Maison Belle Epoque is opening its doors to the public for the very fist time. This UNESCO World heritage site, formerly home of the Perrier-Jouët’s founding family and largest collection of French Art Nouveau in Europe, will welcome visitors in its extensive terrace for a gastronomic offers.

  • 11 avenue de Champagne – Epernay
  • Friday & Saturday Sunday – lunch
  • @bellespoquesociety

Perrier-Jouët Boutique

And lastly, the Perrier-Jouët Boutique is re-opening with a new offer of unique vintages, personalization service and exclusive new products including books, stationery or honey from the House’s vineyard.

  • Open to the public from 20th of May
  • 26 avenue de Champagne – Epernay
  • Wednesday to Sunday from 11am to 1pm / 2pm to 6:30pm
  • @bellespoquesociety

The official inauguration of “Belle Epoque Society” will take place from June 16th 2021, ahead of the opening to the public.


Founded in 1811 in Epernay, Maison Perrier-Jouët is one of France’s most historic champagne houses, but also one of its most distinctive, renowned for its floral and intricate champagnes which reveal the true essence of the Chardonnay grape and an enduring tradition of savoir-faire – an unparalleled expertise of only seven Cellar Masters since its foundation. A boutique house with a family spirit, Perrier-Jouët has been profoundly influenced by its founders’ love of nature and art – twin inspirations which allow it to create exceptional experiences and moments of wonder that enhance everyday life.

Since its 1902 collaboration with Art Nouveau pioneer Emile Gallé, creator of the anemone design for its Perrier-Jouët Belle Epoque prestige cuvée, Perrier-Jouët has commissioned work from established and emerging artists, including Daniel Arsham, Noé Duchaufour-Lawrance, Miguel Chevalier, Makoto Azuma, Tord Boontje, Studio Glithero and Simon Heijdens, and more recently Vik Muniz, mischer’traxler, Ritsue Mishima, Andrew Kudless and Luftwerk.


Sébastien Morellon sums up his passion for his job in a few words: “Cooking is my whole life”. A simple and authentic statement just like his attitude to cooking. With a professional cookery and culinary arts diploma in his pocket in 2009, Sébastien Morellon left his native Picardy for Paris. He joined the kitchens of the capital’s finest restaurants at the Four Seasons George V, Park Hyatt Vendô me and Hotel Barriè re where, for four years, he crossed paths with Pierre Gagnaire. The latter offered him the post of Sous-chef at the restaurant La Grande Maison de Bernard Magrez in Bordeaux in 2019.

Under the triple-starred chef, Sébastien Morellon developed a new vision of cuisine: a sincere, offthe-beaten-track approach, in which respect for even the humblest ingredient is essential. He has been applying this philosophy at Perrier-Jouët since his arrival as Executive Chef in January 2021. He invents a nature-inspired cuisine that gives full rein to creative freedom, echoing the House’s two founding pillars – art and nature.

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