Morgan Freeman & Grand Siècle; It takes time to become an icon

Björnstierne Antonsson

Björnstierne Antonsson

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Mr Morgan Freeman agereed to become the face of Grand Siècle, Laurent-Perrier’s most exclusive champagne cuvée. [read the full champagne story] 

Estimated reading time: 4 minutes

‘We, Laurent-Perrier, are different from our peers, or perceived as such. Our pursuit of excellence, because of our difference, has taken us more time, more effort, great perseverance and a strong belief in our vision to become recognized for what we do.

‘It does take time to become an icon: for us, nobody but Morgan Freeman could better embody that line and become the face of Grand Siècle.’

Stéphane Dalyac, Champagne Laurent-Perrier President and CEO.
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