Moët & Chandon and Yannick Alléno join forces to create a unique pop-up cultivating creativity, gastronomy and savoir-fête for a summer in Paris designed by Charles de Vilmorin. [read the full champagne story]
Estimated reading time: 10 minutes
Moët & Chandon, along with Chef Yannick Alléno, are delighted to open the doors of an ephemeral celebration of French culture, fashion, and conviviality: Moët in Paris by Allénos. The restaurant, bar and event space in the heart of the city promises a season-long soirée brimming with refined culinary experiences staged to whimsical decor, all with a dash of iconic Parisian flair. Given the many international visitors descending on Paris during summer,
Moët & Chandon offers both locals and visitors an elegant, imaginative, and joyful gathering place where celebration is always in order — whether reuniting with old acquaintances or forging new friendships.
The cuisine is orchestrated by Michelin-starred chef and long-time Moët & Chandon ambassador Yannick Alléno; long-standing Moët & Chandon Cellar Master Benoît Gouez directs the sparkling libations; and, the fantastical decor is infused with the sensibilities of fashion designer and illustrator Charles de Vilmorin. In addition to this French savoir-vivre, there is also French savoir-fête — or, rather, the art of partying well — on the menu: Champagne Happy Hour, tasting events, DJ sets, surprise celebrity appearances, and live music sessions.
‘Moët in Paris by Allénos blends the grandeur of our gastronomic heritage with the vibrant spirit that defines modern Paris,’
explains Yannick Alléno
“It’s a place where each glass of Moët & Chandon is not just a toast, but also a celebration of craftsmanship, community, and the shared joy that only such timeless elegance can inspire. We’re not just creating meals, we’re crafting memories woven into the very heart of the city — each one as effervescent and unforgettable as this champagne.
As a creative force in French fashion, Charles de Vilmorin creates an equally unforgettable setting through a world of vibrant colors and enchanting flowers; he pays subtle tribute to nature, without which the House could not exist. Ecstatic faces emerge from graphic murals on the walls, while abstract light plays through the windows; the space is a playful and creative bubble, enveloping and uplifting visitors immediately in their enjoyment of the moment and their connection with others.
“Moët & Chandon evokes a way of living that particularly inspires me: a fantasy, openness, a sense of celebration and sharing,” affirms the designer Charles de Vilmorin. “My vision was to offer clients and visitors an immersive experience in a dreamlike and offbeat world that highlights the festive spirit and French whimsy so evident in the House’s image.”
The restaurant is designed to spark conversation and goodwill among guests, enjoying gourmet specials created by Chef Yannick Alléno himself. As a nexus of genuine connection, at this pop-up glances are exchanged, conversations begin and the clinking of Moët & Chandon glasses continues to uplift the evening. Culinary mastery, effervescent champagne, and joyful togetherness blend to perfection.
L’heure du rendez-vous?
17:43, precisely—a time chosen to reference
Moët & Chandon’s founding in the year 1743. It is then, every evening, that Champagne Happy Hour begins with a lively mood in trueGreat Gatsby-style grandeur. In addition to kicking off every evening’s festivities, this moment also honors the globally-renowned gesture Toast with Moët, in which a glass is raised with all present.
Guests can also savor a special flavor creation to toast with Moët, paired perfectly with their choice of Moët & Chandon champagne, including Brut Impérial, Impérial Rosé, or Ice Impérial.
The menu created by chef Yannick Alléno is the full expression of joy and a new-found summer: My pretty duck foie gras terrine, or Cow’s milk burrata on an olive powder for starters; colorful vegetarian proposals: Sautéed trombetta squash with almonds and curry flower pickles, Green curry of Southern vegetables… but also fine pieces of steamed fish and grilled meats to celebrate summer: Sea bream in cherry leaf, Beef fillet peppered “Café de Paris”… A sparkling and vibrant menu, right down to the desserts: delicious Chocolate fondant with salted caramel ice cream or the must-have Cherry clafoutis.
The ever-changing weekly events calendar promises rich cultural exchange featuring Sing Along live piano performances; engaging after-work tastings presenting the full range of Moët & Chandon’s finest champagnes; sumptuous weekend brunches; vibrant DJ sets; and, inspiring live music sessions.
In keeping with Moët & Chandon’s engagement with pop culture, a significant highlight each month will be a grand event dear to the heart of the House. Who knows? Guests might find themselves mingling with friends, fans and ambassadors of Moët & Chandon, perhaps even being treated to an impromptu performance…
‘Throughout its history — spanning nearly three centuries — Moët & Chandon has been part and parcel of celebratory moments worldwide. By encapsulating these moments within Moët in Paris by Allénos, the House not only pays homage to our past but also paves the way for creating new memories,’
says Moët & Chandon Cellar Master Benoît Gouez.
“This experience is an invitation for connoisseurs and enthusiasts alike to engage fully in what it means to celebrate life’s sparkling occasions as seen through the prism of Moët & Chandon’s enduring legacy.”
Tradition meets contemporary, and luxury blends with a communal sensibility during the seasonal event Moët in Paris by Allénos. Ephemeral in time and place, what happens then and there is a multi-sensorial vector of French culture at its best, and summer savior-fête at its most sparkling.
Destined for gourmands and festive spirits, locals and tourists alike, Moët in Paris by Allénos opens June 1, 2024 and remains open through summer. Its exact closing day will be when the first day of harvest is declared in Champagne in early autumn.
Moët in Paris by Allénos is located within Beaupassage, 53-57 Rue de Grenelle, 75007 Paris, a pedestrian hideaway in the 7th arrondissement just steps from Saint-Germain-des-Prés. It operates all week, from Monday to Sunday, from noon until midnight, for drinks and gatherings; lunch is served from 12:00 to 2:30 pm for lunch service and dinner resumes from 5:00 pm until 22:30.
Raised in the bistros of Parisian suburbs, Yannick Alléno began his culinary ascent as a teenager apprenticing with acclaimed chefs. In 2008, Alléno established his own company and continued to garner accolades including five toques from Gault&Millau. By 2014, Alléno Paris at Pavillon Ledoyen had quickly achieved three Michelin stars and solidified his reputation with multiple chef of the year awards. Alléno’s passion for French gastronomy is rooted in tradition yet seeks contemporary expression. His creative “modern cuisine” has earned him international acclaim, visible in the multiple Michelin stars across his establishments—including two restaurants each with three stars. L’Abysse at Pavillon Ledoyen secured its second star in 2020 while Pavyllon received its inaugural star, making Pavillon Ledoyen the world’s most starred independent entity.As an innovator, Alléno continually experiments to distill pure flavors and push culinary boundaries. His dedication has placed him among the world’s leading chefs and reflects a lifelong commitment to excellence in French cuisine.
ABOUT CHARLES DE VILMORIN
A graduate of La Chambre Syndicale de la Couture Parisienne in July 2019, the first collection from his eponymous label was presented the following year in April 2020 amid the global Covid-19 pandemic, presented as an ode to love and tolerance. A finalist in the LVMH Prize for Young Designers in 2021, this and his well-received debut collection propelled Charles de Vilmorin onto the global fashion scene. Since then, Charles de Vilmorin’s instinctive and spontaneous approach to design, coupled with his eye for color, have allowed him to create a unique wardrobe where emotion flows freely.
ABOUT MOËT & CHANDON
Moët & Chandon was founded in 1743 by Claude Moët and elevated to international renown by his descendant, Jean-Remy Moët, who dreamt of “sharing the effervescence of Champagne with the world.” From royal court to red carpet, Studio 54 to Grand Slams, Moët & Chandon has been bringing people together around thrilling, extraordinary moments. With the largest, most diverse vineyards in the region, the House offers a universal & versatile portfolio of champagnes for every occasion and palate. Easy to love, each creation in white and rosé – from the iconic Moët Impérial to the refined Grand Vintage Collection, from the refreshing Moët Ice Impérial to the gentle Nectar Impérial, and the multilayered Collection Impériale, the newest expression of the House’s art of Haute Oenologie – dazzles and delights with a broad spectrum of flavors and aromas to capture the astonishing breadth of its terroir. Through Natura Nostra, Moët & Chandon’s long-term sustainability program, the House works to protect biodiversity in the region and, since 2009, Moët & Chandon also supports philanthropic initiatives through Toast for a Cause. For nearly three centuries, Moët & Chandon has been the champagne of choice to mark both significant events in history and personal celebrations, enhancing each toast with the spark of effervescence.
