In most cultural contexts, champagne is self-written, not least in the world of film. The distinctive champagne lover on the canvas is, of course, James Bond. He is much more faithful to his champagne brands than his women. In turn, he has been seduced by Taittinger Comtes de Champagne, Bollinger R.D. and Dom Pérignon. Since the mid-1980s, however, James Bond has only been drinking “Bolly” because the filmmakers considered Bollinger to be more British than the more American “DP”.
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In the film In Her Majesty’s Secret Service (1969), however, Bond in the guise of George Lazenby disappears properly when he orders in 1957 Dom Pérignon, a vintage that has never been made. A much better scene is found in The Man with the Golden Gun (1974), where Scaramanga with his gold pistol shoots off the cork of a bottle in 1964 Dom Pérignon served by the mysterious small person Nick Nack on a magical Thai beach. I am personally extremely proud to have been commissioned to write the taste notes for the Bollinger bottles the good James drinks in the films, but so far unfortunately Daniel Craig has not quoted me once because Bollinger does not control what happens in the editing room then their sponsorship is limited to champagne bottles and is based on a gentlemen’s agreement, unlike all other sponsorship agreements in the Bond films.