’Champagne Hiking is an invitation to enjoy discovering new spaces, a journey that will take you to new places, further afield, higher, deeper, stronger, right to the beating heart of Champagne, within each one of you. The sensations created through the tasting are liberated and amplified, through a new relationship with nature. This is the ultimate Champagne experience, going full circle, from nature to nature. For an emotion, a revelation to yourself: become a humble element of nature, be in harmony with nature. Something intimate, intense and memorable, something you will want to share. Such is the magic of Champagne; such is the magic of Richard Juhlin. Thank you to Richard, and please enjoy Champagne Hiking without moderation!’ 

’By listing more than 10,000 tasting notes of Champagne, Mr. Richard Juhlin has established himself as one of the best connoisseurs of Champagne in the world and one of the most influential promoters of this French know-how (savoir-faire). His outstanding work, carried out with determination for more than 20 years, has contributed significantly to the spread of Champagne in Sweden & the world, but also to the promotion of the Champagne-Ardenne region here. In appointing Richard Juhlin Chevalier of the Legion of Honor, the French authorities wanted to pay tribute to his work of passion and promotion of Champagne’

‘The Mozart and Beethoven of wine today may be Robert Parker and Richard Juhlin. Robert Parker received the highest distinction in France, the Legion of Honor in 1999 from President Chirac. Richard Juhlin received the Legion of Honor from President François Hollande in 2013. As the Emperor of Austria might have said, Beethoven (and Parker) might make more noise, and Mozart (and Juhlin) may have too many notes, but both are beautiful for everyone and changed music (and wine) forever.'