LVMH acquires 50% of Jay-Z’s ‘Armand de Brignac’

Rap star and entrepreneur Jay-Z has sold a 50% stake in his luxury Champagne brand, Armand de Brignac, to LVMH’s wine and spirits arm Moët Hennessy for an undisclosed sum. ‘We are confident that the sheer power of the Moët Hennessy global distribution framework, its unparalleled portfolio strength and its long-established track record of excellence … Continue reading LVMH acquires 50% of Jay-Z’s ‘Armand de Brignac’